Advantages
- The advantages of primary research is that you can make sure that the information you have collected is legit.
- When collecting the information the research is owned by you which means no other business or organisation can take it if not wanted.
- Much more updated information
Disadvantages
- using primary can be costly
- primary research is time effective
Secondary research ads & disads
Advantages
- Secondary is much faster then primary research
- It is less cost effective
Disadvantages
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